Rewarding small to medium sized businesses
The British Bankers’ Association reported that the amount banks lending to small businesses rose by 239 million in January, proving that small businesses can still emerge and grow despite the current...
View ArticleCost-effective marketing during recession
Advertising is expensive and whilst it is essential, it becomes increasingly difficult for a business to advertise through the traditional mediums when advertising budgets are being slashed. Companies...
View ArticleWaitrose… Pizza Express … does aggressive discounting destroy the brand value?
It seems like all people want at the moment is the cheapest deal, and that lowering prices and putting huge sale posters up is the only way to entice consumers into a shop/business. But with sale savvy...
View ArticleCan the British holiday boom last?
There have been many surveys and reports this year indicating an increase in the number of British people taking their holidays in Britain. Travelsupermarket.com conducted research back in July,...
View ArticleTop ten UK & Ireland city breaks – the rewards for consumers and businesses
With Brits spending more and more time holidaying at home on ‘staycations’, I wanted to explore the UK and Ireland to find my favourite city break destinations, seeing what there is to entice tourists...
View ArticleIs this the end of the sale season?
As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the...
View ArticleNew marketing avenues generate big increase in online revenue
With VAT set to rise to 20% in 2011, the retail sector will welcome the news that online sales jumped by 22% in May, compared to 2009 levels. The online market has become a key sector for...
View ArticleThe dos and don’ts of email marketing
Email marketing has become one of the primary methods of communication for companies looking to generate incremental revenue from new and existing customers. The strengths of email as a marketing...
View ArticleLooking for loyalty? Just ask.
Companies have always looked to instil loyalty in their customers. It’s an invaluable way of increasing customer retention, generating incremental revenue and growing a business. Loyalty can be...
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